Privacy Policy

1. Introduction

This Privacy Policy ("Policy") sets out how 777ch, operating at https://777ch.cam ("Platform", "777ch", "we", "us", "our"), collects, processes, stores, shares and protects the personal data of users ("User", "you", "your") who access, register on or otherwise interact with the Platform.

By creating an account on 777ch or by continuing to use the Platform, you acknowledge that you have read, understood and consent to the data practices described in this Policy. If you do not agree with any aspect of this Policy, please discontinue use of the Platform and contact our support team to request account closure.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, which together form the complete Agreement governing your use of 777ch.

2. Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including name, contact details, financial records and device identifiers.
• "Processing" — any operation performed on personal data, including collection, storage, use, disclosure, transmission or deletion.
• "Data Controller" — 777ch, being the entity that determines the purposes and means of processing personal data collected through the Platform.
• "Data Processor" — any third-party service provider that processes personal data on behalf of 777ch pursuant to a written agreement.
• "Cookies" — small text files placed on a user's device by the Platform to store session information, preferences and usage analytics.
• "KYC" — Know Your Customer identity and age verification procedures required before processing withdrawals or at the operator's discretion.
• "Sensitive Data" — a subset of personal data including government identification documents (e.g., CNIC), financial account details and identity verification records.

3. Data We Collect

777ch collects personal data through various interactions with the Platform. The categories of data we collect are described below.

3.1 Registration Data

When you create an account on 777ch, we collect:

3.2 Identity Verification (KYC) Data

To comply with age verification and anti-money laundering obligations, we may collect:

3.3 Financial Transaction Data

When you make deposits or withdrawal requests, we record:

Payment method references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are cited as familiar local context only. 777ch does not retain full card numbers or sensitive banking credentials on its own servers; such data is handled by the relevant payment processor under their own security standards.

3.4 Technical & Usage Data

Automatically collected when you access the Platform:

3.5 Communications Data

When you contact our support team via live chat, help center or email, we retain:

4. Legal Basis for Processing

777ch processes personal data on the following legal bases:

• Contractual necessity: Processing required to fulfill our obligations to you under the Terms & Conditions, including account operation, payment processing and bonus administration.
• Legal obligation: Processing required to comply with applicable anti-money laundering, age verification and regulatory requirements in the operator's license jurisdiction.
• Legitimate interests: Processing undertaken to prevent fraud, ensure platform security, analyze usage patterns and improve the Platform, where these interests are not overridden by your data protection rights.
• Consent: Where you have explicitly consented to a specific use of your data (e.g., receiving promotional communications), we process data on that basis. Consent may be withdrawn at any time.

5. How We Use Your Data

777ch uses personal data for the following purposes:

• Creating, operating and maintaining your registered Account
• Processing deposits, withdrawals and bonus transactions denominated in PKR where applicable
• Conducting identity and age verification (KYC) to confirm eligibility to use the Platform
• Detecting, investigating and preventing fraudulent transactions, bonus abuse and unauthorized account access
• Complying with anti-money laundering obligations and other applicable regulatory requirements
• Providing customer support in English and, where available, Urdu
• Sending transactional account communications (account confirmations, deposit receipts, withdrawal notifications)
• Sending promotional communications where you have consented to receive them — including relevant offers for cricket betting, PSL markets and casino promotions
• Analyzing aggregate usage data to improve Platform performance, game selection and user experience
• Enforcing our Terms & Conditions and Responsible Gambling policies

6. Data Sharing & Disclosure

777ch does not sell, rent or trade your personal data. We may share your information only in the circumstances described below:

• Payment processors: Financial transaction data is shared with the relevant payment processing providers to facilitate deposits and withdrawals. These providers are engaged under contractual data protection obligations.
• KYC and identity verification providers: Identity documents may be shared with specialist verification service providers to conduct age and identity checks. These providers process data solely for verification purposes.
• Technology and hosting providers: Platform infrastructure, cloud hosting and security services are provided by third-party technology partners who process data as Data Processors under appropriate agreements.
• Regulatory and legal authorities: We may disclose personal data to law enforcement agencies, regulators or courts where required by applicable law, legal process or regulatory obligation, regardless of the jurisdiction of the request.
• Fraud prevention: In cases of suspected fraud, money laundering or Terms violations, relevant data may be disclosed to fraud prevention agencies or shared with other operators as permitted by law.
• Business transfers: In the event of a merger, acquisition or sale of assets, user data may be transferred to a successor entity, subject to equivalent privacy protections.

7. Data Retention

777ch retains personal data for as long as is necessary to fulfill the purposes described in this Policy, comply with legal obligations and resolve any outstanding disputes. The following general retention principles apply:

• Active account data: Retained for the duration of your account relationship with 777ch.
• KYC and identity documents: Retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering obligations applicable in the operator's license jurisdiction.
• Financial transaction records: Retained for a minimum of five (5) years following each transaction, for regulatory compliance and dispute resolution purposes.
• Support and communications records: Retained for a period of three (3) years following the last interaction, unless a longer period is required by law.
• Technical and usage logs: Retained for up to twelve (12) months for security, fraud prevention and platform improvement purposes.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymized. Anonymized data may be retained indefinitely for aggregate analytics purposes, as it can no longer be used to identify any individual.

8. Cookies & Tracking Technologies

777ch uses cookies and similar tracking technologies to operate the Platform, remember your preferences and analyze how users interact with our content. The types of cookies we use include:

• Strictly necessary cookies: Required for the Platform to function. These cannot be disabled without impacting core functionality such as login sessions and security.
• Performance and analytics cookies: Used to understand how users navigate the Platform, which pages are visited most frequently and where technical errors occur. Data collected is aggregated and anonymized.
• Functionality cookies: Used to remember your preferences, such as language settings and account display options, to provide a more personalized experience.
• Marketing cookies: Used only where you have provided consent. These cookies help us understand which promotions — such as cricket betting offers or PSL seasonal promotions — are most relevant to your interests.

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the Platform. For full details on the cookies we use, please refer to our Cookie Policy section within the account settings area.

9. Data Security

777ch implements a range of technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, alteration or disclosure. These measures include:

• Encryption of data in transit using TLS/SSL protocols
• Encrypted storage of sensitive personal and financial data at rest
• Strict access controls limiting employee and contractor access to personal data on a need-to-know basis
• Regular security audits and vulnerability assessments of Platform infrastructure
• Multi-factor authentication requirements for administrative access to data systems
• Incident response procedures to detect, report and address data breaches promptly

While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your Account login credentials. If you suspect unauthorized access to your Account, please contact our support team immediately at [email protected].

10. Your Rights

Depending on applicable data protection law in your jurisdiction, you may hold some or all of the following rights in relation to your personal data held by 777ch:

To exercise any of the above rights, please submit a written request to our support team via live chat, help center or email. We aim to respond to all verified data rights requests within thirty (30) days. Where requests are complex or numerous, we may extend this period by a further sixty (60) days, with prior notification.

11. Minors & Age Restrictions

777ch does not knowingly collect personal data from individuals under the age of 18, or the higher minimum age required by the operator or applicable license jurisdiction. The Platform is intended exclusively for adults.

If we become aware that personal data has been collected from a minor without verifiable parental consent, we will take immediate steps to delete that data and close the associated Account. If you believe a minor has registered on the Platform, please contact us immediately at [email protected].

12. International Data Transfers

777ch operates internationally, and your personal data may be transferred to and processed in countries outside your country of residence, including countries that may have different data protection standards to those in Pakistan.

Where personal data is transferred internationally, 777ch takes steps to ensure that appropriate safeguards are in place, such as contractual protections with data processors or transfers to jurisdictions that provide an adequate level of data protection. By using the Platform, you acknowledge and consent to such international transfers as described in this Policy.

13. Third-Party Links & Services

The Platform may contain references to or integrations with third-party services, including payment processors. 777ch is not responsible for the privacy practices, data security or content policies of any third-party service. This Privacy Policy applies exclusively to data collected and processed by 777ch through the Platform at https://777ch.cam.

Users should review the privacy policies of any third-party services they interact with independently. References to payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah in connection with the Platform are for informational context only and do not imply that 777ch controls or is responsible for those providers' data practices.

14. Policy Amendments

777ch reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform functionality. Where material changes are made, registered users will be notified via email or by a prominent notice published on the Platform prior to the changes taking effect.

The "Last Updated" date displayed at the top of this Policy indicates when the most recent revision was made. Continued use of the Platform following the notification of updated terms constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data, please contact the 777ch Data Protection team through any of the following channels:

We aim to respond to all verified data rights requests and privacy complaints within thirty (30) days. For urgent security matters such as suspected unauthorized account access, please mark your communication as urgent so that it is escalated appropriately.